Charles Saatchi Sues Saatchi Art

Image: Charles Saatchi. Photo via: The Guardian/ Image: Charles Saatchi. Photo via: The Guardian/

Charles Saatchi Sues Online Platform Saatchi Art to Stop It From Using His Name.

Charles Saatchi has launched a succession of legal actions in a UK court against e-commerce platform Saatchi Art, a wholly owned subsidiary of Demand Media, Skate's reports. This week, the California-based Demand Media (which also owns the site Society6) published its first quarter earnings announcing a large increase in profits in tandem with the double legal action by the British advertising executive and Saatchi Art's previous owner (Saatchi Art was sold to Demand Media in October 2014), who is looking to reclaim both the Saatchi name and profits gained from its usage (see Saatchi Art's Mobile App Virtually Hangs Artworks in User's Living Room).

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