Bruce Asbestos at the Hayward Gallery

Artist, curator and gallery director, Bruce Asbestos is currently exhibiting at London's Hayward Gallery.

His A/B Testing explores the effectiveness of emails, web pages and social media which are often tracked by marketers using a process known as A/B testing - sending two versions of the same email or webpage to a small section of a larger group or mailing list.

Bruce uses this method of selection and improvement as a starting point for the series of open-ended video works made for this exhibition. 

We mention his exhibition, not only because it is well worth a visit, but also because Bruce contributed his advice to Welikearetists.com in an item about exhibition curating which was one of the most read pages on our site.

The show runs until 1st March.  More details at: www.southbankcentre.co.uk

 

 

Last modified onMonday, 09 February 2015 13:24

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