Mailchimp - is an e-mail newsletter service with attitude and - we really like this - a Monkey which tells you jokes when you log in! Apart from the frivolity, they offer an exceptional service full of flexibility. You can afford to be quirky when you are so good at what you do!
Their free service allows you to send up to 12,000 e-mails to a list of up to 2,000 people a month. For most of us this is more than enough. Their system is easy to set up, intuitive, helpful and very ‘graphic’.
They will manage your e-mail lists for you, make sure addresses are removed if people no longer want to hear from you (a legal requirement), and offer powerful tracking. You can find out who opened your e-mail, how often, what they clicked on in the message and where they are in the world.
Of particular interest to visually creative folk is the ability to include images and graphics in your e-mails. Mailchimp has a selection of readymade templates which you can drop your images and text into, or you can design your own.We have been using Mailchimp for a few years now, for one of our other projects, sending out monthly newsletters to participants, and have found it fast, simple and very effective. So much so that when we were looking at who we should use to manage the WeLikeArtists.com mailing list, we chose Mailchimp. So, if you have not signed up for our free newsletter which we send out now and again when we find brilliant savings or add new sections to the site, do it now and see, in a live situation, how it works for you as a subscriber.
Sign up to our newsletter here. If, for any reason, your list grows beyond the 2,000 e-mail limit, Mailchimp offer reasonable paid monthly packages with unlimited sending limits or an economical Pay-as-you-go version, a little like buying credit for your mobile phone. You prepay and then use your ‘credits’ as and when you need them.
For the iPad crowd there is a free application which allows people to add their email address to your list themselves. Great if you are at an exhibition or conference and want to add people 'on the fly'.