Self Promotion for Artists

Self promotion is often a difficult aspect of professional life for artists to deal with.

We are constantly told NOT to blow our own trumpets but still need to let people know how good we are.  There is a fine balance between arrogance and clear self-promotion.

Over at RedBubble, which works with a wide range of artists to help them produce and distribute physical products, they have an insightful overview, by Beth Douglas,  about how to deal with self-promotion. Some of the techniques might just fit the way you would like to be ‘seen’.

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Working for Money or Passion?

It is an age-old question and one which troubles artists of all flavours.  

Do you do what you do JUST for the cash - to fund an exciting lifestyle?
Do you do what you do to SURVIVE - simply to pay the bills?
Do you do what you do because it excites the hell out of you - the PASSION

Over at the lovely Red Lemon Club, Alex Mathers has written an interesting overview of this ‘sticky’ topic. 

He writes:- "Your creativity and love for the work should not be compromised and doesn’t have to be, even if money is guiding the way."

Take a look at the full article here and, while you are on the site, have a rummage around - it has a wealth of practical advice for ‘creatives’ of all types, written in an accessible and direct style.  You might want to sign up to their mailing list to receive updates and news - we did.

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Packing your Work

At some point you will sell something!  That warm feeling of cash coming in is often wiped out by the stress of getting the work you just sold to the person who just purchased it.

It is wonderful if the buyer is local, so you can deliver it personally and begin to establish a face-to-face relationship with them.  You never know – this might just be the start.  However, you are going to have to ship items to long-distance buyers and the work has to arrive in perfect condition.

Flinging something into a ‘jiffy’ bag and crossing your fingers just won’t hack it in a professional environment.  Much of what you need to do is simple and obvious but, if it is your first time doing it, or you could do with some extra advice, SaatchiArt have put together a useful article on how to pack work for shipping.  It covers paintings and sculpture and lists most of the common stages.  Some do seem a little obvious – like protecting the address label with clear tape to stop it getting pulled off during transport, but some people just don’t do that and their delivery is delayed.

Saatchi cover:

  • Packing framed & unframed paintings
  • Sculpture for shipping
  • Custom wooden crates
  • Practical tips

Your buyer is paying a reasonable amount of money for something they clearly love (your work) and, in some cases may be paying a great deal of money for it. It is important that the process of delivery is effortless for the buyer so they receive their new acquisition in perfect condition, as quickly as possible.

Take a look on Saatchiart for all the details.

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Selling - A 'Dirty' Word

Artists struggle with selling - not just practically but psychologically!  For many of us it is a bit of a ‘dirty’ word.

Many artists don’t consider themselves to be a business - they are ‘artists’  - it is different.  That’s fine but there are elements of business which overlap into an artist’s life.  We can be a bit ‘sniffy’ about the idea of branding ourselves - promoting our work - or ‘selling’.

Helen Aldous, an artist herself, has published some helpful advice on the subject over on her blog  “Selling Your Art Is Your Duty! – A Passionate Plea From The Heart…”  are the views of Martin Stellar who takes a look at one of the really significant issues many artists have - that of coming to terms with the intrinsic value of what we create.

It is hard to sell anything but even more difficult if you are unsure of its value in a world which revolves around unit prices and added value.

Take a look at the article and have a wander round the rest of the site which has some really valuable material of use to a wide range of artists and makers.

Selling Your Art Is Your Duty! – A Passionate Plea From The Heart… 

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