Artists struggle with selling - not just practically but psychologically! For many of us it is a bit of a ‘dirty’ word.
Many artists don’t consider themselves to be a business - they are ‘artists’ - it is different. That’s fine but there are elements of business which overlap into an artist’s life. We can be a bit ‘sniffy’ about the idea of branding ourselves - promoting our work - or ‘selling’.
Helen Aldous, an artist herself, has published some helpful advice on the subject over on her blog www.artonomy.co “Selling Your Art Is Your Duty! – A Passionate Plea From The Heart…” are the views of Martin Stellar who takes a look at one of the really significant issues many artists have - that of coming to terms with the intrinsic value of what we create.
It is hard to sell anything but even more difficult if you are unsure of its value in a world which revolves around unit prices and added value.
Take a look at the article and have a wander round the rest of the site which has some really valuable material of use to a wide range of artists and makers.